My name is Hugo Mineiro Rodrigues, I am 29 years old currently living in Portugal, presently working as a senior web designer / head of the web department in an advertising company.

This website contains a sample of the work that I developed from 2004 to the present. I began developing websites in 2000 as a hobby where I tested the knowledge gained in the Multimedia Engineering Course. In the mean time I began developing freelance, focusing on flash-based websites.

This then lead me to Edinburgh in 2005 when I started producing print work, based on my experience at the ECA Graphic Design Course.

However this was as well a time of media expansion after the 3dstudio Max 8 and Flash Mx 2004 application development course I started to do animations for such company’s as Price Waterhouse Coopers.

Currently I am pursuing a more user-focused perspective on website and animation. How do the users view and use it? How do we improve the users experience, simultaneously providing the same level of experience through the widest possible audience… “Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. “



Edward de Bono